Joico
Defy Damage Protective Shampoo
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage. Benefits include: 80% less breakage and 5X stronger hair; leaves hair soft, shiny, and healthy; prevents and protects from daily damage; boosts vital moisture; and instantly detangles.
$28.99
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WHAT IT IS:
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage. Benefits include: 80% less breakage and 5X stronger hair; leaves hair soft, shiny, and healthy; prevents and protects from daily damage; boosts vital moisture; and instantly detangles.
WHO IT'S FOR:
Damaged Hair. All hair types.
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage. Benefits include: 80% less breakage and 5X stronger hair; leaves hair soft, shiny, and healthy; prevents and protects from daily damage; boosts vital moisture; and instantly detangles.
WHO IT'S FOR:
Damaged Hair. All hair types.
NEW SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
PROTECTIVE LIPID
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
MORINGA SEED OIL
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
ARGININE
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Apply to wet hair. Lather, then rinse thoroughly.
